Continental Baking Company Ltd. (National Baking Company Ltd.) is the leading manufacturer of baked goods in Jamaica offering a wide range of products under three distinctive brands: National, HTB, and Homade. The company began in 1952 as a family-owned bread bakery and from its humble beginnings it has expanded to become the top producer of breads, buns, crackers and other baked products in Jamaica.

The company operates on a 220,000sq. ft. complex with a fully automated, state-of the-art biscuit and bread plant and many dedicated production lines. The company employs approximately 700 employees including contract workers, and staff members. National distributes its products island-wide freshly each day. The company also exports a full range of its products to the UK, USA, Canada and other Caribbean Islands.

National has completely redefined the standard in the local baking industry by employing large-scale manufacturing, superior distribution and a team of dedicated staff members. National now stands proud as a regional industry giant.

For over 50 years, National has been led by the heart, soul and hard work of the Hendrickson family, and sustained by the support of its loyal National family of staff and workers. Over the decades, the Company has come to know you, its faithful customers. Now it’s time for you to get to know us.


Omega-6 and Omega-3 are two important essential fatty acids. Essential fatty acids are so-called for two reasons. They are essential to life and health. You and I.

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The Healthy Start line is a result of CBC’s Managing Director, Butch Hendrickson’s concern about the number of Jamaicans suffering from heart and heart related diseases.The Omega 3 used in National’s Healthy Start products comes from flaxseed (also called linseed).

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