As the Director of Sales and Marketing at Continental Baking Company, Craig Hendrickson is Butch’s first and only son who brings a wealth of innovation to the table. Starting as a Production Manager within the family-owned bakery, he championed supply chain optimization and introduced pioneering production lines, earning acclaim from Jamaican consumers and global families alike. Beyond his professional role, Craig is an active member of the Company’s philanthropic arm, the National Baking Company Foundation, reflecting his commitment to innovation, entrepreneurship, and community development.